Recent studies have shown that as many as 44% of consumers have said they will not return to a website that is not mobile friendly. So it isn't surprising that Google will change its vaunted search algorithm to penalize the search engine rankings of websites that are not mobile-friendly. Are you ready?
A brief Google search of your competitors will reveal that, even today, many of them continue to treat their web presence as little more than an online brochure, much like an enhanced 'Yellow Pages' ad. But change is needed, and here is why: online is not going away. It is not only the future, it is the present.