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For years, Google has encouraged companies and organizations to move toward mobile-friendly website design. Now, Google is making it into law: Starting April 21, mobile-friendliness will play an enormous role in your site’s search engine rankings.
Is your website ready for “Mobilegeddon?” Find out with these five tools.
1. Google Developers Mobile-Friendly Test
This test will analyze a URL and report if the page has a mobile-friendly design (at the most basic level), and comes straight from the source: Google. Start here.
Link: http://www.google.com/webmasters/tools/mobile-friendly/
2. Responsinator
Just because your site works on mobile devices doesn’t necessarily mean it looks good on mobile. Responsinator gives you an approximation of how your site looks on popular iOS and Android devices .
Link: http://www.responsinator.com/
3. mobiReady
mobiReady evaluates your website’s mobile-readiness using industry best practices and standards, and scores your site on a 0-5 scale. Because mobiReady is comparing you against the top 1000 sites on the Internet, don’t expect a perfect score. But you should strive for a score of 2.5 or better.
Link: http://ready.mobi/
4. Google Developers PageSpeed Insights
Speed is a big part of mobile-friendliness. PageSpeed Insights analyzes the content of your home page, generates a score from 0-100 for both desktop and mobile devices, and provides suggestions on how to make your site faster. If your score is less than 60, you have some work to do.
Link: http://developers.google.com/speed/pagespeed/insights/
5. OrangeReport by OrangeAxis
Our own OrangeReport provides insight on site performance, but also shows how your site ranks for certain search engine key phrases (e.g., “dallas financial planner”). You can also enter a competitor’s website address and see how you are performing against them.
Link: http://www.orangeaxis.com/orange-oli-report/
